Tourism

The ‘Love the Philippines’ campaign succeeds in Zamboanga Region

Published

2 years ago

August 3, 2023

By Jocelyn Alvarez

DAPITAN CITY, Zamboanga Del Norte, August 02 (PIA) – Undersecretary Myra Paz Valderossa-Abubakar of the Department of Tourism (DOT) expressed deep gratitude to the local communities of Zamboanga Peninsula for their tremendous support of the ‘Love the Philippines’ branding campaign.

During the post-SONA activity held in Dapitan City on July 26, Usec. Valderossa-Abubakar conveyed appreciation for the overwhelming support that has bolstered tourism opportunities in the country.

She attributed this milestone to the tireless efforts of President Ferdinand R. Marcos Jr., who consistently demonstrated unwavering trust in the DOT Secretary and prioritized tourism as a crucial pillar for the country’s economic progress and recovery, leading the industry to its current state of success.

Addressing a gathering of stakeholders, government officials, and tourism enthusiasts, Undersecretary Valderossa-Abubakar highlighted the nation’s collective optimism for the future of tourism. The audience was presented with an array of achievements showcasing the tourism industry’s indispensable role in contributing to the nation’s economic growth.

In 2022, tourism significantly impacted the Philippines’ Gross Domestic Product (GDP), contributing approximately 6.2% or around Php 1.38 trillion. This marked a noteworthy 36.9% increase from the previous year’s GDP of Php 1 trillion.

Moreover, government and stakeholder efforts resulted in providing more than 5.35 million Filipinos with job opportunities in the thriving tourism sector.

The Philippines reopened its borders to all types of travelers in February 2022, leading to a remarkable surge in international tourism. The country welcomed over 2.65 million international tourists throughout the year, surpassing figures from the pre-pandemic year by an additional one million visitors. Most recently, the nation celebrated the achievement of reaching 3 million foreign arrivals, representing an estimated tourism revenue of Php 212 billion for 2022.

The domestic tourism sector also experienced a resurgence, witnessing a staggering 102 million trips recorded throughout the country. The robust performance of the industry translated to tourism receipts reaching an impressive Php 1.87 trillion.

Zamboanga Peninsula played a vital role in the tourism industry’s revival, offering a captivating tapestry of tourism offerings. Zamboanga del Norte, particularly, became a prominent destination with natural beauty showcased by the pristine landscapes of Dakak. The rich historical trails of national hero Jose Rizal, the delightful culinary fair of the sardine-capital, Dipolog City, and the vibrant cultures of numerous indigenous communities all contributed to the region’s allure.

The success of the ‘Love the Philippines’ campaign and the resurgent tourism industry underscore the nation’s determination and resilience amid the challenges posed by the pandemic. With an optimistic outlook for the future, the Philippines continues to beckon travelers from all corners of the globe, inviting them to explore its diverse wonders and forging a path towards a brighter and more prosperous future for its people. (KSA/RVC/JPA/ Zamboanga Sibugay)

News credit to: Philippine Information Agency (PIA)

Pagadian

Pagadian City Unveils New Water Park at Baywalk — Now Open to the Public

Published

2 days ago

April 30, 2025

News Team

Pagadian City Water Park Photo taken by Bamz Xeille Dolar

A refreshing new attraction has opened its gates in Pagadian City — the Pagadian City Water Park, situated along the scenic Baywalk in Barangay Santiago. Officially launched today, the facility is now open to the public and is already drawing excitement from locals and nearby residents.

The newly constructed water park offers a variety of family-friendly amenities designed for leisure and recreation. From splash zones for kids to shaded lounging areas, the park adds a vibrant new layer to the city’s popular Baywalk destination.

In a welcome move, all facilities within the park are currently free to use, as there is no ordinance or legislation yet in place allowing the local government to collect usage fees. This makes it a budget-friendly option for families looking to cool off and enjoy quality time outdoors.

City officials expressed optimism about the water park’s potential to boost activity in the Baywalk area, anticipating increased foot traffic and greater public engagement. The project is part of the city’s broader effort to enhance public spaces and promote tourism and recreation within Pagadian.

Residents and visitors are encouraged to explore the new water park and enjoy its offerings while it remains free of charge.

Whether you’re planning a weekend outing or simply want to unwind by the sea, the Pagadian City Water Park is set to become a go-to destination for fun, relaxation, and community gathering.

Dipolog

Zamboanga del Norte joins the International Travel Festival

Published

12 months ago

May 10, 2024

Ginalin G. Ma

The heart of the biggest and most awaited travel fair was hosted by Cebu City through the Cebu City Tourism Office the 9th International Travel Festival 2024 themed “Love to Travel” held at

Pacific Grand Ballroom, Waterfront Cebu City Hotel, Cebu City last May 3-5, 2024.

The provincial government remarkably showcased the splendor of Zamboanga del Norte through the Provincial Tourism Office, headed by Mr. Anthony Charles Rotoni, during the International Travel Festival 2024. The ZaNorte team composed of the representatives of the tourism office, namely: Engr. Demetrio I. Nalzaro, Erna D. Baradillo, Kathleen E. Pansipansi, and Shara Dawn S. Sulit whose efforts gained maximum exposure and exceptionally launched the products and services of this province.

ITF 2024 was a much-anticipated tourism-focused event in the country for both local and international exhibitors as well as travelers whose common interests revolve around planning trips and finding the best deals on hotels, cruises, airlines, financial institutions, travel agents, wellness spas, and other tourism-related businesses.

At its inception, the prestigious International Travel Festival was the brainchild of these brilliant individuals: Ms. Juliet Amazona, Sheramie Leung (deceased), Thannya Pino, Matt Poonin, Tim

Tio, and Stephanie Villahermosa. Together, they were on a mission to redefine travel in Cebu, one innovative concept at a time.

Certainly, under the unwavering support of Governor Rosalina G. Jalosjos, the projects and programs of the Provincial Tourism Office persist in embodying the governor’s mandate of “Misyon ko,

Tinuod ng Serbisyo,” elevating the province’s prestige to an international standard.

Ginalin G. Ma / Photo courtesy by Provincial Tourism Office.

Dipolog

SwissHumanity, a Vlogger from Switzerland, Found Paradise in Liloy

Published

1 year ago

March 30, 2024

Waren Salomon

Photo by SwissHumanity FB

Venturing into the town of Liloy aboard his scooter, SwissHumanity, a vlogger from Switzerland, discovered a slice of paradise that captured his heart. Enthralled by the town’s natural beauty, he affectionately shared his newfound gem with his followers, revealing Liloy’s charm as the locals fondly refer to it as “Little Siargao.”

“Traveling by scooter around Mindanao really opens incredible doors!” exclaimed the Swiss vlogger. Liloy, with its abundance of coconut trees and crystal-clear waters, earned the nickname “Little Siargao” from locals.

Inspired by the adventures of fellow vlogger Kulas of BecomingFilipino, SwissHumanity felt compelled to share the joy of exploration with his audience. Through his vlogs, he aimed to spread happiness and kindness across the Philippines, encouraging others to embark on their own adventures.

Experience the enchanting beauty of Liloy, Zamboanga del Norte for yourself! Pack your bags and embark on an unforgettable adventure to this hidden paradise. Discover the charm of “Little Siargao,” with its lush coconut trees and crystal-clear waters awaiting your exploration. Don’t miss out—visit Liloy now and create cherished memories that will last a lifetime.